Do you want to know what 80% of employers do before they call you for an interview? They check you out on Google. If this surprises you, then this article is just what you need to read. In today’s job market, employers appreciate the transparency in recruitment, so you need to make sure your web presence is pure and honest. When employers check it on Google, they do not deliberately want to find negative things. They simply want to get to know their applicants so they can better choose candidates for the interview. So, this is why you need to know the four things that employers look at when they check you out on Google:
1. Professional photo
Whenever possible, employers want to know how their applicants look like. Make sure you have a professional picture of yourself on the internet and your website so employers can see you. This does not mean that photography must be pulled by a professional, but it should be a picture with your professional attire and with good lighting.
2. Your online portfolio
The next thing they want to learn is your part of work and achievements that can be found on the internet. An online portfolio is a great way to show what you do and to build a reliable picture of yourself as a job seeker. In this way, employers will have a better idea of what you have accomplished and what you could offer the company that will hire you.
3. The size of your digital imprint
Employers want to know how you present yourself and how you interact with others online. A research shows that 96% of employers use LinkedIn to find candidates. This means that you must have a complete profile on LinkedIn than other social networks you use. If you do not have these online profiles, then you might be unnoticed when people are looking for work positions in your field.
4. Your character and behavior
Employers want to know not only your qualifications for the position, but also how you match with the entire team. Employers check candidates to assess their personalities and their online behavior. They will check frequently to see if you say bad things about previous employers or colleagues and the type of content you share.
In conclusion, employers want to evaluate your credibility
The purpose of the control of candidates on Google is to learn if indeed you are a professional. By examining the evidence mentioned above, employers can learn if you are a good candidate for their company. Furthermore, the more you care about your online presence and reputation, the more likely they are to call you for an interview when an employer checks your name on Google.
By Nicole P.