Being old customers of a bank does not seem beneficial, at least regarding the costs of current accounts. In 2012 the average expenditure for a current account for at least 10 years has been € 86.90 with peaks of 101 Euros. While those who have changed or opened a new bank account have paid an average of just 60.5, saving up to 40%.
It’s obvious that the banks in order to attract new customers bring into the field marketing strategies but with the passage of time, the attention to one of the account holders tends to decrease. For the consumer’s the best defense is to compare on a regular basis and on their own initiative the various opportunities available in order to choose the best deal. In fairness it must be said that some small steps forward have been taken by the banks. The average expenditure for the operation of an account has fallen by € 4.80 in 2012 compared to 2011 when it had already fallen to 9.20 € compared to 2010. But the European Commission wants banks to do more so that banks are more transparent to their customers, providing clear information about costs and services offered.
The European proposal provides a website where you can compare services and banking costs to choose the most convenient conditions. How to provide the rules of competition already in force in other markets such as energy and telecommunications? It is no coincidence that the operators of the two areas mentioned have already taken a step beyond the search for new customers with the proposed conditions also cheaper to existing customers, obviously for the purpose of retention. For the moment, you can use the current service accounts to compare promoted by the portal.