At 1.61 billion, over 1/5 of the world’s population, is now estimated the number of users of social networks, which are active at least once a month from any electronic device, such as desktops, tablets, smartphones, etc., according to a research by the firm eMarketer. This figure shows an increase of 14.2% compared with a year ago, while users of social networks are expected to reach 2.33 billion in 2017, according to AFP.
However, as an increasing portion of the world population socially networked, so inevitably slowing the annual growth rate of users. So while 2012 users worldwide grew by 17.6% in 2013 increasing amounts to 14.2 % , while the estimate is for an increase of 12.6% in 2014, 9.5% in 2015, 8.9% 2016 and 7.6% in 2017. Globally, it is estimated that the penetration of social networks from 20.1 % in 2012 increased to 22.7% this year and is expected to reach 25.3% in 2014, 27.4% in 2015, 29.6% in 2016 and 31.5% in 2017, when now almost one in three residents of Earth will be online in a social network.
By country, the highest penetration of social networks is located in the Netherlands (63.5 %), followed closely by Norway (63.3%), while following Sweden (56.4%), South Korea (54.4%), Denmark (53.3%), the USA (51.7%), Finland (51.3%), Canada (51.2%) and Britain (50.2%). The fastest annual increase in the number of users of social networks presents India (37.4%), although still only 7.7% of the huge Indian population uses such a network. High growth numbers also show Indonesia (28.7%) and Mexico (21.1%).
The champion among social networks remains securely Facebook, with 1.06 billion users in 2013. Most of them are located in the USA (146.8 million), while in Western Europe the whole year reached 148.5 million. However, with the rapid growth of numerous users in India by 2016 the country is expected to have been in the first place. From time to time, Facebook users increases, but at a slower pace. Thus, while increased by 27.6% in 2012, growth in 2013 is 18.9% and is estimated to decline to 15.3% in 2014, 12.4% in 2015, 10.9% in 2016 and 9.1% in 2017.
By Nicole P.