Have you ever had to buy a low cost plane ticket, perhaps because of the attractive price which was sponsored and then found yourself paying a higher figure once you got to the payment screen and entered the credentials of your credit card? This practice, so indigestible to users who have complained about it, is the origin of the sanction imposed by the Antitrust Authority to the queen of low cost airlines Ryanair. The Irish carrier will have to pay a fine of 400 thousand euro for the “unfair methods of representation to consumers in the price of tickets.”
The focus of the Authority has terminated the new supplement relating to the ‘fee’ for use of the credit card which is required at the end of the process of booking a flight online. The Antitrust Authority of Ryanair from the 1st of December 2012 is the date it was supposed to permanently change the mode of representation to consumers in the price of tickets offered to keep faith with a commitment made in a previous measure . It has been up to the 7th of February 2013 when the committee finally removed the profiles of the alleged impropriety since they have not fulfilled their commitments.
In particular, during that time the company has introduced a new supplement called ‘fee credit card’ which is required at the end of the process of booking a flight online when paying with numerous credit cards (Mastercard Ryanair, Ryanair Visa, 3V Voucher Prepaid Visa, Master Card and Visa), an amount that equals to 2% of the price of the shipping service selected by the consumer which then increases the initially proposed rate.
On the contrary, the price of tickets for air travel must be clearly and fully stated from the first contact with the consumer. Thus that immediately reveals the final disbursement. The main competitors of Ryanair, thanks to the action of the Authority, have also incorporated this principle in the past year.