Japan is becoming the new target market for what concerns Ferrari. The famous Prancing Horse was able to record their own nation in Japan increased by forty percentage points with regard to the registrations in the last quarter with 144 cars in total. The data in question were provided yesterday by the Japan Automobile Importers Association. The number is more than double the rate of the United States market so undoubtedly larger from this point of view. On the contrary, the demand for Chinese and European is in the process of slowing down.
This performance is economic stimulation that was decided by the Japanese central bank ready to buy every month seven trillion yen in bonds . As explained by experienced analysts in the automotive industry the growth of demand which you are referring to is very promising so we can expect even more luxury brands introducing new models that have not yet been introduced in Japan.
That’s why we talk about the widespread use of a moderate optimism about the economic recovery. The growth of the group which we are talking about, Ferrari was supported and facilitated by the opening of a brand new factory so as to meet the growing needs of customers and many Japanese. In the fiscal year that ended last March, registrations in the country of the Rising Sun have grown by 46%, reaching the highest level in the last twelve years. This is not the only sector boom in Japan since even Lamborghini has sold 199 vehicles in the same period which is the highest is the last fourteen years.