The most popular social network, Facebook, raised 1.32 billion active users during the month of June 2014, ie 14% more than the previous year. The measurements show that 30% of the users use Facebook from a mobile device, such as smartphones, tablets, etc. Additionally, the network announced a significant increase in advertising revenues and profits, leading to the rise of the shares on Wall Street.
According to the BBC, the New York Times and the British newspaper Guardian, 829 million people, which is 63% of the total users, on average were using Facebook on a daily basis in June, 19% more than the same month last year. Overall, users via mobile were totaled at 1.07 billion.
In the quarter April-June 2014, the social network showed gains of 791 million, more than double the 333 million dollars that was in last year’s second quarter, an increase of 13.8%. It was a much better economic performance than expected by the Wall Street analysts, which is the case for the fifth consecutive quarter.
Facebook revenues reached 2.91 billion dollars from 1.81 billion dollars last year’s corresponding quarter, an increase of 61%. The majority of revenue related to advertising revenue, amounted to 2.68 billion dollars. In particular, revenue from mobile ads reached 1.66 billion dollars and consisted 2/3 of total advertising revenue of Facebook, compared with 59% in the first quarter of 2014 and 41% in the second quarter of 2013. According to the research firm eMarketer, Facebook received in 2013 to 5.8% of global Internet advertising revenue, from 4.1% in 2012 and expected to reach 8% by the end of 2014.
We had a good second quarter. Our community has continued to grow and we see many opportunities ahead of us, because it connects the rest of the world, said founder and CEO of the network, Mark Zuckerberg. The share of Facebook has more than doubled in the last 12 months, while today the price is close to 75 $.
By Nicole P.