Discover the value of a person | The objective of Heineken Dropped

With the latest viral campaign, the Dutch company Heineken, one of the best known producers of beer globally has outdone itself. The series of videoclip entitled Dropped has not been prepared at the table by creative and marketing people but it has been designed like a real reality show in order to encourage people to experience the taste of adventure and the unexpected.

Heineken Dropped

Heineken Dropped

The motto of the campaign is Legends arent born, they’re dropped, an attempt to invite the public to instill the philosophy of adventure in their lives, taking advantage of the challenges and overcoming the crises with bright ideas. See for example what is this young professional African face, taken, blindfolded and transported by plane and parachute on the border between Poland and Germany.

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